Brand & Performance Marketing Director (m/f/d)

Festanstellung, Vollzeit · Germany - Munich

These tasks wait for you at tado°
  • As our Brand & Performance Marketing Director (m/f/d) you lead the charge on all media campaigns, using your creativity to inspire and connect with our audiences through cutting-edge, digital-first approaches. You’ll ensure seamless and relevant media experiences across every touchpoint and channel.
  • You shape both short- and long-term strategies for end-to-end campaigns across multiple markets, from planning and strategy to activation and optimization, all while driving performance and building brand awareness.
  • You take full ownership of the campaign budget, ensuring efficient and impactful allocation to maximize media effectiveness.
  • You drive innovation at tado°, collaborating closely with top media agencies, suppliers, and key partners like Meta and Google to push forward our agenda and media roadmap.
  • You own the digital test & learn agenda, spearheading critical initiatives and experiments that have the potential to make a high-impact difference on our business growth and consumer engagement.
  • You partner with the Global Head of Marketing to create a seamless marketing plan, with a focus on paid media that enhances the consumer journey and delivers outstanding experiences.
  • You continuously review and refine our strategies, media plans, and tactics to elevate performance and ensure we stay ahead in delivering effective media solutions.
  • You lead influencer marketing activations as part of our broader campaign efforts, amplifying our message through authentic partnerships.
  • You manage and develop a talented team, fostering a culture of growth, engagement, and high performance to build a best-in-class media team at tado°.
What we are looking for:
  • You bring 8+ years of media experience, with a strong background in both performance marketing and brand building, ideally across multiple European markets.
  • You’re skilled at crafting, executing, tracking, and optimizing media strategies that drive results and make a real impact.
  • You know how to manage key relationships with internal teams, external suppliers, agencies, and media partners with ease and expertise.
  • You’ve proven your leadership by taking teams to the next level, building high-performing structures, and fostering a culture of success.
  • You have a hands-on, entrepreneurial mindset, and you're excited about the opportunity to shape and build the future of tado°.
  • You stay ahead of the curve on the latest tech and digital trends, and you know how to turn insights into actionable, innovative ideas.
Bonus Points:
  • You have solid experience in brand management.
  • You bring expertise in CRM strategies.
  • You’re familiar with Direct-to-Consumer (D2C) business models.
Our Benefits
  • We offer flexible working hours and a remote-friendly environment in Germany, with options to work temporarily from anywhere in the EU.
  • Enjoy 30 paid vacation days each year and a contribution to your pension scheme for your future planning.
  • You’ll have access to an annual budget for Learning & Development, which you can use for training, coaching, or subsidized German language courses.
  • Be part of a team where you can learn from experienced colleagues and where open feedback is encouraged.
  • Stay active with discounted gym memberships and classes through “EGYM” to support your fitness goals.
  • Your well-being is important to us. You can access services from company doctors, including vaccinations, skin screenings, and mental health support through HelloBetter.
  • You’ll also benefit from a daily lunch subsidy, fun company events, “Beer O’clock” afterwork gatherings, and various sports activities throughout the year.

tado° is an equal opportunity employer and we are striving for a diverse workforce. Thus, we recruit talented individuals based solely on their competencies and skills, without any regard to their race, ethnicity, sex, sexual orientation, age, religion, belief, or disability.
About us
tado° is the European market leader for smart products and services to manage your energy consumption and control your climate at home. Our mission is to help households save energy and drive forward the green energy transition in Europe. We are internationally recognized for our excellent user experience, our unmatched compatibility, our award-winning elegant hardware design, and for being truly open with major smart home platforms. Over 200 employees from 45 nations contribute every day to the success of our company, share their ideas, and are part of a dynamic and highly professional value chain. We want to make a difference, challenge our business every day and find new colleagues who are just as passionate about our products as we are!
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