Team Lead Website (m/f/d)

Permanent employee, Full-time · Germany - Munich

These tasks wait for you at tado°

As the Team Lead Website (m/f/d) you take ownership of our website as one of our most powerful, effective and versatile communication channels. With your broad knowledge of website and webshop strategies you help tado° grow through data driven decisions and activities. Website architecture, information structures, SEO as well as UX, user flows, and CRO are your area of expertise.

You analyze the website in terms of traffic and conversion. By analyzing visitor behavior and translating it into actions and improvements, you optimize the customer journey and achieve the defined objectives.
The combination of both analysis and practical implementation is something that gives you a lot of energy. You love to explore possible opportunities and don't let go until you have a detailed plan. With your natural enthusiasm, you know how to involve all relevant stakeholders and provide them with accurate information in a timely manner. Your entrepreneurial mindset and proactive attitude will allow us to take the next step in our digital marketing.

You act as the product manager for the company's website, owning the vision, strategy and roadmap as well as making sure the website aligns to the business goals and delivers great user experience.
You ensure a solid CRO strategy including testing plans, analysis, implications and implementation of results.
You manage the process of developing new designs & functionalities, from initial concept to driving user engagement, desires and conversions through research and testing.
You assign tasks, monitor progress and ensure timely, high-quality delivery of website projects, including content updates, CMS improvements and UX/UI enhancements.
Together with the IT team, you ensure further development of the website capabilities, website stability, proper data tracking and implementation of other tools.
You provide effective leadership to a team of CRO, SEO and content management specialists.
You set clear expectations, KPIs and goals, provide guidance and foster a collaborative, productive team environment.
You conduct performance evaluations, provide constructive feedback and support professional development.

What we are looking for:

You hold a Bachelor’s or Master’s degree in Business, (Digital) Marketing, or a related field.
With 10+ years of experience in similar roles, you've built a solid foundation in the digital marketing world.
You have a strong track record in digital marketing, from website development and user experience to SEO, CRO, data tracking, and content management systems—you know how to optimize every step of the journey.
Your leadership skills are top-notch. You know how to inspire and guide a diverse, international team toward success.
You bring hands-on experience with e-commerce shops and related platforms, ensuring a smooth and engaging online experience.
Project management is your strong suit—you consistently deliver projects on time and within budget, no matter how complex.
You’re a natural communicator and collaborator, working seamlessly with everyone from content creators and marketers to IT professionals and management.

Big Plus:

You’ve got hands-on experience with platforms like Shopify and/or Contentful, making you a pro at managing digital storefronts.
You’ve successfully managed Direct-to-Consumer (D2C) shops
You're fluent in either German, English, or Dutch

Our Benefits

We offer flexible working hours and a remote-friendly environment in Germany, with options to work temporarily from anywhere in the EU.
Enjoy 30 paid vacation days each year and a contribution to your pension scheme for your future planning.
You’ll have access to an annual budget for Learning & Development, which you can use for training, coaching, or subsidized German language courses.
Be part of a team where you can learn from experienced colleagues and where open feedback is encouraged.
Stay active with discounted gym memberships and classes through “EGYM” to support your fitness goals.
Your well-being is important to us. You can access services from company doctors, including vaccinations, skin screenings, and mental health support through HelloBetter.
You’ll also benefit from a daily lunch subsidy, fun company events, “Beer O’clock” afterwork gatherings, and various sports activities throughout the year.

tado° is an equal opportunity employer and we are striving for a diverse workforce. Thus, we recruit talented individuals based solely on their competencies and skills, without any regard to their race, ethnicity, sex, sexual orientation, age, religion, belief, or disability.

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About us

tado° is the European market leader for smart products and services to manage your energy consumption and control your climate at home. Our mission is to help households save energy and drive forward the green energy transition in Europe. We are internationally recognized for our excellent user experience, our unmatched compatibility, our award-winning elegant hardware design, and for being truly open with major smart home platforms. Over 200 employees from 45 nations contribute every day to the success of our company, share their ideas, and are part of a dynamic and highly professional value chain. We want to make a difference, challenge our business every day and find new colleagues who are just as passionate about our products as we are!

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We are looking for superheros! We are looking for you!

We are looking forward to meeting you!